About Us

Fizikel’s mission is clear; to equip you to be epic in your fitness, sport, and life. We believe in setting an objective and doing what is necessary to achieve that objective. In doing so, we need the right tools, the right mindset, the right training, and the right gear.

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Rise to Modern Athlete Status

Imagine being able to attack anything, anytime, anywhere. Imagine attacking life’s greatest challenges with fierce intention and bold action. Imagine being inwardly, outwardly and mentally fit. This is a complete athlete. This is the modern athlete. This is the FIZIKEL athlete.

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Founder Jay Tayler

"I feel I'm David always up against another Goliath."

Fitness enthusiast, relentless adventurer, entrepreneur, humanitarian, and board rider, Jay Tayler lives life as if he is permanently on the show The Amazing Race, always seeking new challenges and fresh ways to push his own personal limits: mentally, physically, and spiritually.

He has run up and down Panama’s highest peak, Volcan Baru, in record time (in the dark). He’s manned the helm sailing through squalls with over 50 knots of wind on his fifth day of stepping foot on a sailboat navigating from Virginia to Colombia. He’s trained athletes in Central America to paddle from ocean to ocean.

He’s rehabbed his own back injuries from a surf and snowboard accident after being told by some of the best spine specialists he would never workout or board ever again. He’s designed and test-driven his own quiver of standup paddleboards. He’s run through jungles and up the tallest mountain in Grenada barefoot. He’s paddled from NYC harbor to a Jersey beach town for charity to inspire kids to pursue their dreams. He’s donated four months of his time and money to design and pilot an inner city youth summer program.

He’s sold virtually everything he owned to find himself left with a backpack of essentials and what evolved into a year sail, surf, and paddle adventure. He’s camped on an island where its only water source is rain. He’s bench pressed 405lbs for 4 reps (all the way down with no bouncing) and has squatted 495lbs for 5 reps (all the way). He’s gone through reading frenzies where he would read a book a day. He’s surfed a secret spot in Central America that even a Harvard graduate couldn’t pronounce. He is a self-taught nutritionist and mad scientist when it comes to the blender. He is consistently concocting one of his own homebrew smoothies to fuel one of his unconventional workouts.

As a non-conformist and former suit and tie guy, Tayler decided to give up his former career in the medical industry to inspire and equip people to pursue their potential through an active healthy way of life. This dream evolved into the development of the performance lifestyle brand FIZIKEL. Tayler believes the extraordinary lies within each and every one of us. It just takes something to bring it out. Tayler has a B.S. in Exercise Science and Economics from Rutgers University and has extensive experience in personal training, nutrition coaching, and personal development.

“Pursue your passion, perform at your peak potential and attack life’s greatest challenges with fierce intention and bold action. BE EPIC.” -JT

What is Fizikel?

PHYS·I·CAL /FIZˈI-KƏL/ The formula of champions, an acronym life modality system; Fuel, Inspire, Zone, Insight, Kinetic, Engage, Lifestyle. We are a performance lifestyle brand that moves the athletically-minded toward achieving their best in sport and in life . . . and we do it with style.

Grüner Smoothie mit frischen Zutaten

Fuel (Nutrition)

Dirty fuel kills. The cleaner the fuel, the better the ride. "Garbage in - Garbage out."

Young couple is working out at gym. Attractive woman and handsome muscular man are training in light modern gym. Doing plank on kettlebell. Push-up on weights.

Inspire (Goals)

Live from the victory, not to it. I will suggests to yourself and the world, that you will attempt to do something. I AM states, it is finished. I AM trumps I will.

Studio shot of male boxer punching a boxing bag.

Zone (Desire)

Get in your lane. "Focus on the focus."

Great view of the foggy Val di Fassa valley with pass Sella. National Park. Dolomites (Dolomiti), South Tyrol. Location Canazei, Campitello, Mazzin. Italy, Europe. Dramatic scene. Beauty world.

Insight (Personal, Continual Feedback)

Know thy house. "Learn Thyself."

Great view of the foggy Val di Fassa valley with pass Sella. National Park. Dolomites (Dolomiti), South Tyrol. Location Canazei, Campitello, Mazzin. Italy, Europe. Dramatic scene. Beauty world.

Insight (Personal, Continual Feedback)

Know thy house. "Learn Thyself."

Concept: power, strength, healthy lifestyle, sport. Powerful attractive muscular woman CrossFit trainer do battle workout with ropes at the gym

Kinetic (Strategic Progressive Movement)

Take action. But don't just move, "move smart."

Young athlete practicing crossfit training

Engage (Community of Like Minds)

Build your power team. "We do life better together."

Woman running through tunnel towards bright light

Lifestyle (Personalization)

Live the engaged life. "Attack life's greatest challenges with fierce intention and bold action."